Texas lawmakers have taken a major step toward revitalizing the state’s film industry. The Texas Senate Finance Committee has unanimously approved Senate Bill 22 (SB 22), which proposes a $500 million biennial investment into Texas’ film incentive program.
If passed, the legislation would more than double previous funding levels, making Texas more competitive with film-friendly states like New Mexico and Georgia.
The bill, filed by Sen. Joan Huffman (R-Houston), has received backing from prominent Texas-born actors, including Matthew McConaughey and Woody Harrelson, who testified in support of the measure.
What SB 22 Means for Texas Filmmaking
Under SB 22, the Texas Moving Image Industry Incentive Fund would receive $500 million every two years until 2035. This marks the largest investment in Texas’ media production industry since the film grant program was introduced in 2007.
Historically, Texas has struggled to offer consistent incentives. Previous funding levels fluctuated from $45 million to $200 million per legislative session, making producers hesitant to commit to long-term projects in the state.
Key Highlights of SB 22
- $500 million allocated to film incentives every two years
- New 25% rebate for feature films and TV shows spending at least $1.5 million in Texas
- Bonus incentives for filming in underutilized areas or hiring veterans
- Tighter eligibility rules, excluding projects deemed inappropriate under state law
- Creation of a “Texas Heritage Project” category, prioritizing films that positively represent Texas culture and values
The bill now moves to the full Senate for consideration.
McConaughey & Harrelson Push for Stronger Film Industry
During a star-studded Senate Finance Committee hearing, McConaughey and Harrelson emphasized how this investment could transform Texas into a major film production hub.
“By committing to 10 years of substantial funding, we can build the infrastructure Texas needs to sustain its own film industry—without needing incentives in the future,” McConaughey told lawmakers.
He highlighted the economic benefits, including job creation for makeup artists, set designers, lighting technicians, and post-production editors.
Lt. Gov. Dan Patrick, a key supporter of SB 22, attended the hearing and has identified the bill as one of his top legislative priorities.
Concerns Over “Family-Friendly” Content
Despite widespread support, some Republican lawmakers raised concerns about funding projects they deem inappropriate.
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Sen. Paul Bettencourt (R-Houston) questioned whether productions with excessive profanity should receive state funding. He specifically criticized the TV series “Landman”, arguing that its depiction of West Texas oil workers does not align with “Texas values.”
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Sen. Donna Campbell (R-New Braunfels) echoed similar sentiments, advocating for “faith-based and family-friendly content.”
Currently, the Texas Film Commission already restricts funding for projects containing pornographic or obscene material, gambling themes, or religious services. SB 22 would codify additional restrictions, but it does not include specific language banning profanity.
The governor’s office will have final discretion over project eligibility.
Expanding Incentives for Smaller Films
One of the biggest changes SB 22 introduces is larger grants for lower-budget projects.
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Films spending $1 million–$3.5 million in Texas previously received a 10% rebate—now eligible for a 25% rebate
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Films exceeding $3.5 million in spending remain eligible for a 20% grant
Producer Chad Gundersen, whose faith-based series “The Chosen” is filmed in Midlothian, Texas, praised the changes.
“Many family-friendly and faith-based films fall into this mid-range budget category, and this bill would help bring more of those projects to Texas,” Gundersen said.
What’s Next for SB 22?
The bill now moves to the full Senate, where it is expected to receive broad bipartisan support. Meanwhile, identical legislation (House Bill 4568) has been introduced in the Texas House but has not yet received a committee hearing.
If passed, SB 22 would position Texas as a top destination for filmmakers, driving job growth and economic activity while promoting Texas culture on screen.